South Africa Introduces New System to Block Unwanted Marketing Messages

 



South African consumers are set to receive new protection against unwanted direct marketing communications.

The government is introducing a National Opt-Out Registry, designed to allow consumers to block unwanted direct marketing before companies contact them.

Trade, Industry and Competition Minister Parks Tau is expected to provide further details about the system.

The initiative could give South Africans greater control over marketing communications they receive and change how businesses approach consumers through direct marketing.

The development will be particularly relevant to people who regularly receive unsolicited promotional communications.

SA360 NEWS will follow the rollout of the system and explain what South Africans need to know about registering.

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